12A - Figuring Out Buyer Behavior #1

1. The segment I picked is that of college students who are also musicians that have music on 1-3 platforms.

2. I interviewed my friends Pedro, Ross, and Corey.

3. After asking them questions on their needs, Ross and Pedro said that they have never recorded any music before and they therefore have no clue how it works. Corey has recorded songs before, so he is more familiar with the process. They said they only need my service when they are done writing out their lyrics, because they can do that in the comfort of their home. As soon as they are done though, they are ready to hop in the studio and start recording so they can upload their content on their platforms. The reason they all said they would need my service is because they don't have the equipment or experience. They have only dabbled in writing and have not expanding into the different services I provide. They also all agreed that this unmet need arises after the writing stage and when they finally decide they want to upload to their profiles.

4. Ross and Pedro have told me that they have tried looking for local producers to help them record and to also sell them instrumentals. They told me they have looked on Youtube and Google, but have not found anyone nearby them. This means that they need someone in the area. Corey has recorded before, so he said that he usually contacts his old producers to see if they have time to do so. If not, he is out of options. They usually search on Google, "Nearby Producers" or "Local Producers". This sometimes brings people's websites up.

5. I learned that most people who have this unmet need follow the same protocol. They start by researching things online, and then move to friends and family to hopefully find someone who can do this service for them. I learned that they do not give up though. They keep searching until they do find someone, even if the service isn't the best quality. It showed me that people are willing to put in a lot of work to find someone who can help them, and that showed me that there is a large demand with a smaller supply.

6. I think this segment is the most popular because it is around the young adult, college age that people start exploring creatively. That is at least when I started as well. It is during this time that people start forming their dreams, and once the dreams are set, they need to form a plan to achieve them. With that being said, my service provides this segment with exactly what they need to continue following their dreams.