15A- Figuring out Buyer Behavior Part 2

I interviewed two of my friends, Josh and Marc. I also interviewed a fellow employee at Massage Envy. Oftentimes price does matter the most, but they said that if it has to do with health, then the price does not matter as much, if something is necessary. Quality matters the most when it comes to necessity they all said, not luxury. Style only matters if it is something personal or holds sentimental value, two of them said. The other person said style doesn't matter at all to him. They all agreed that there are a mix of factors that contribute to buyer behavior and it's impossible to narrow it down to one.

My clients are not going to the store or paying online for my service, they are coming to my studio. They are receiving the recording I give to them and whatever else they might need. They all said that they would most likely pay in cash or venmo. I think the quality is what matters most to my customers when the purchase is complete and they are viewing their product. I think when they listen back to their recordings and hear that it came out well, they will feel positive about the experience because they know they got their money worth. I think people believe they made a bad decision when they look back at the quality and they realize they were ripped off.

Overall, my interviews were very helpful because they let me know all the things that goes through consumers heads when they are in the buying process. Often times it is the cost that matters the most, but when something is needed versus just wanted, the cost is not the most important, but rather the quantity. It also greatly depends on one's budget. If the budget is low, then cost might always be the most important factor. My interviewees also agreed that my customers will be able to tell if I did them a good deal, when they look back on their product and listen to their recordings and they seem professional. This was an awesome exercise and I learned a lot.